The ten laws are:
- Reduce - The simplest way to simplify
- Organize - Makes more appear as less
- Time - Saving time feels simpler
- Learn - Knowledge simplifies all things
- Differences - Simplicity and Complexity need each other (Wave function)
- Context - What is peripheral is important
- Emotion - More is better
- Trust - You must trust the simplification
- Failure - As in learning that it can't all be simpler
- The One - Subtract the Obvious, add the Meaningful.
SHE: Shrink, Hide, Embody
BRAIN: Basics, Repeat, Avoid, Inspire, Never
SLIP: Sort, Label, Prioritize
The example of the Apple iPod is used very frequently throughout the book, and as a fairly recent convert to the "Apple Kool-aide", I agree that it is an excellent object lesson in the miracle of simplicity in the modern world. I need to get a Blog out on the Apple Experience here very soon, and when I do, I hope to link it.
The copy of this book that I read was borrowed from the company library, but my own copy is on order to be marked up, further understood and probably re-blogged.